Most Popular Questions
ABranding is the ongoing process of creating and enhancing the brand. The brand is the emotional connection that encourages your clients to cling to the organization, product or person. It is important for you to understand that branding is an emotional connection. And emotion is devoid of logic.
AEffective branding builds that emotional connection. The more emotional that your clients are about you, your company and your product – the easier it will be for you to sell to those clients. You can appeal to emotions instead of logic. Emotions, although more complicated, are easier to influence than logic.
ANo. Branding is only one approach to marketing. Marketing is about making customers want your product. Branding is about building an emotional bond with your customers. It takes time to build that bond. And branding requires one of two things in abundance – money or creativity.
ASmall business can do something that’s better than branding. They can build real relationships with their clients. Big corporations can’t do that. That’s why big corporations spend millions of dollars on branding. Small business has a better tool. They can build real relationships.
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